Discovery and Brand Kit
Positioning, messaging, logo direction, identity system
Live project hub
A clear view of where we are, what’s next, and what’s ready to use.
This dashboard will be updated as each phase moves from planning to production to final delivery.
Progress snapshot
Positioning, messaging, logo direction, identity system
Jobsite proof, crew coverage, installation work, photo/video library
Strategy, copy, design, CMS build, SEO foundation, launch
Launch content, editorial calendar, reusable templates, AI toolkit
Current focus
The first phase is focused on building the foundation before the visible system gets designed. This includes the commercial story, brand positioning, audience clarity, messaging pillars, logo direction, color/type system, and practical usage guidelines.
Approval center
A practical list of decisions that keep the work moving.
| Item | Status | Due | Action |
|---|---|---|---|
| Discovery questionnaire Pending · TBD | Pending | TBD | Complete |
| Brand direction review Upcoming · TBD | Upcoming | TBD | Review soon |
| Logo direction approval Upcoming · TBD | Upcoming | TBD | Not ready |
| Website sitemap approval Upcoming · TBD | Upcoming | TBD | Not ready |
| Final launch review Upcoming · TBD | Upcoming | TBD | Not ready |
Asset library
Once files are approved and organized, these links will connect directly to the right Dropbox folders.
What’s next
Immediate next step: finalize discovery inputs and confirm the first brand direction review.
Client action needed: provide feedback within three business days at each approval point to keep the schedule moving. Longer gaps can push future milestones and the launch date.
September 2026
Project dashboard created. Discovery and brand foundation phase underway.
Brand strategy and visual direction will be added after the first discovery pass.